What's Inside
Everything they don't teach you about raising capital
The Fundraising Mindset
Understand how investors think, what they look for, and how to position your business before you ever send a deck.
Building Investor-Ready Materials
From pitch decks to financial models — learn what separates a forgettable document from one that gets a follow-up.
The Relationship Before the Ask
Fundraising is a long game. This book shows you how to build credibility and trust with investors before you need them.
Navigating Negotiations
Term sheets, valuations, and deal structures — demystified with real examples from the field.
Emerging Market Playbook
Specific strategies for founders raising in developing markets, where the rules are different and the stakes are higher.
Common Mistakes & How to Avoid Them
Learn from the patterns seen across hundreds of fundraising journeys — the avoidable errors that cost founders deals.
Who It's For
If you're trying to raise money, this is for you.
Early-Stage Founders
Preparing to raise your first round and unsure where to start — this book walks you through every step.
Growth-Stage CEOs
Scaling from Series A to B and beyond, navigating complex term sheets and institutional investors.
CFOs & Finance Leaders
Building the financial narrative that supports a fundraise, from models to investor reporting.
Social Entrepreneurs & NGOs
Raising impact capital and grant funding with a clear, compelling case for change.
Family Business Leaders
Opening up to external capital for the first time — understanding what it means for ownership and governance.
MBA Students & Analysts
Learning the real-world mechanics of fundraising that case studies rarely cover.
Offerings
Work with Dr. Suman Lal
Submit your materials for a personal review. No algorithms. No templates. Just experienced, frank feedback.
Pitch Deck Review
Expert feedback on your investor pitch deck — structure, narrative, and visual storytelling.
3–5 business days
Business Plan Review
Structured review of your full business plan — viability, gaps, and investor-readiness.
5–7 business days
Fundraising Strategy Session
A focused strategy session to map your fundraising path, investor targeting, and timeline.
Scheduled within 5 business days
Investor Memo Review
Sharpen your investor memo — clarity, conviction, and the numbers that matter.
3–5 business days
Financial Model Review
Validate assumptions, structure, and logic in your financial model before it faces scrutiny.
5–7 business days
Reader Reviews
What founders are saying
Fundraising Notes cut through the noise I'd been wading through for months. Dr. Suman Lal writes like someone who has actually been in the room — because he has. Our Series A closed three months after I finished reading it.
Priya Mehta
Co-Founder & CEO, Verdant Health
I've read every fundraising book on the market. This is the only one that spoke directly to the realities of raising in an emerging market. The investor relationship chapter alone changed how I approached every conversation.
Adebayo Okonkwo
Founder, Zara Fintech
As a CFO, I thought I understood fundraising. This book showed me what I didn't know. The financial narrative section is required reading for anyone building an investor story. Concise, practical, no filler.
Rajan Sharma
CFO, InfraGrow Capital
Get in Touch
Ready to take your
fundraising further?
Submit your pitch deck, business plan, or financial model for a personalised review. Or reach out directly — Dr. Suman Lal is always open to a conversation.
No payment required to submit. You'll be contacted with details once your submission is reviewed.